This Is Insight — Senior Consumer Research, Led by Richard Bowman

What you get

Senior-led, start to finish

The person who designs your research is the person who presents the findings. No handoff to a junior. No account manager in between.

Research that drives decisions

Not a 200-page data dump. A clear narrative tied to the brand decision it needs to inform — so your team can act on it, not just file it.

Priced for the work, not the brand

You pay for the research and the thinking. Not for a big agency's office, its graduate programme, or its new-business team.

Meet Richard Bowman

"Your research is designed by someone who understands both the data and the decisions it needs to drive."

With a BSc in Experimental Psychology and an MSc in International Marketing, Richard bridges the gap between how consumers think and how brands grow. That combination is rare — and it means your research doesn't just produce data, it produces clarity about what to do next.

After client-side roles at Unilever, EMI Music, and BBC, Richard spent over a decade running his own consultancy. Every project is led personally — from first conversation to final presentation. The person you brief is the person who does the work.

BSc Experimental Psychology MSc International Marketing 20+ years in consumer insight

What clients say

"Richard is an invaluable extension to my team, offering support and advice throughout the duration of the project. I trust him implicitly with senior stakeholders."

Vics Tranter

Head of Research & Insight, Merlin

"Richard delivered a complex project to tight deadlines with clarity and professionalism. He understood the brief immediately and brought genuine strategic thinking to the research."

Grazia Tribulato

VP Brand Marketing, Sofar

Questions clients bring me

"Who are our customers really, and what drives them?"

A working model of your audience — the distinctions that matter for product, communications, and growth decisions. Not a library of personas no one uses.

Audience segmentation

"Will this idea work in the real world?"

Honest reads on new ideas before launch, with real customers — so you know which to back, which to kill, and which to reshape.

Concept & creative testing

"Is our marketing actually moving the needle?"

A clear view of whether your marketing is shifting how customers see you — and what's working hard enough to keep investing in.

Brand & advertising tracking

"Where are we falling short with our customers?"

Structured listening across the customer journey, product, and service — pointing to specific fixes you can actually make.

Customer insight & experience

"How do we make sure this actually gets used?"

Research written for the people who have to act on it — a clear narrative tied to the decision, and one page of what to do next.

Reporting & presentations

"Can we get better at this ourselves?"

Practical sessions with your team — question design, analysis, storytelling — tailored to the work you actually do.

Training & capability